The Wenzhou airport bookstore stocks a volume titled, Actually, You Don't Understand the Wenzhou People. It shares a shelf with The Feared Wenzhou People, The Collected Secrets of How Wenzhou People Make Money, and The Jews of the East: The Commercial Stories of Fifty Wenzhou Businessmen. For the Chinese, this part of Zhejiang Province has become a source of fascination, and the local press contributes to the legend. Recently, Wenzhou's Fortune Weekly conducted a survey of local millionaires. One question was: If forced to choose between your business and your family, which would it be? Of the respondents, 60 percent chose business, and 20 percent chose family. The other 20 percent couldn't make up their minds.