Swiss paper publishes bogus Gucci ad 13605
http://adweek.blogs.com/adfreak/2007/02/swiss_paper_pub.html
by ldisko
Tue Feb 27th, 2007 4:39pm
(from #bor)
[score: 326 | approval: 0%]
An unknown man placed a call to Swiss weekly SonntagsZeitung, the paper ran the ad and, yes, sent the $50,000 bill to Gucci. Oops.
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