By controlling the shape in which trees grow, Plantware creates products that are made of living trees. Modern design styles combined with advanced horticultural techniques allow us to produce elegant products that are also eco-positive. More →

Earth First! was named in 1979 in response to a lethargic, compromising, and increasingly corporate environmental community. Earth First! takes a decidedly different tack towards environmental issues. We believe in using all the tools in the tool box, ranging from grassroots organizing and involvement in the legal process to civil disobedience and monkeywrenching. Earth First! is different from other environmental groups. Here are some things to keep in mind about Earth First! and some suggestions for being an active and effective Earth First!er: First of all, Earth First! is not an organization, but a movement. There are no "members" of Earth First!, only Earth First!ers. It is a belief in biocentrism, that life of the Earth comes first, and a practice of putting our beliefs into action. More →

A tree generally consists of a straight, vertical middle section (the "trunk") with several smaller sections ("branches") coming off of it. Sometimes the branches will have leaves or fruit, although it is extremely difficult to tell, without specific training in advance, which trees will offer these features and which won't. This is an area where user experience could be improved. More →

Hippytree is an art/photography/clothing thinktank founded by two guys steeped in the SoCal culture and lifestyle. They've taken the streets of LA by storm, thanks to their heavy-handed distribution of Hippytree logo icons, in the form of steel mobiles hung from phone wires everywhere, and bright green tree logo stickers all over the place too. More →