Cingular :: Wireless from AT&T 12568
Never mind that SBC and BellSouth during their few decades of freedom from AT&T spent an estimated $4 billion -- that's $4 billion -- building the Cingular brand, which is regarded by everyone except aging white men who work for AT&T as a much cooler name than AT&T. After all, didn't AT&T Wireless have a reputation for having a clunky network and poor customer service?
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Confused? Wait, it gets worse.
http://www.consumeraffairs.com/news04/2007/01/cingular_att.html
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