Public Relations Hall of Fame - PR Hall of Fame 22265
Nearly half a million people a day called National Discount Brokers' voice mail just to hear the sound of a duck quacking.
Callers dialed into the toll-free number and heard an automated reception that began with typical corporate prompts such as: "To request a new account kit, press two." But the seventh option piqued the interest of people around the world. "If you would like to hear a duck quack, press seven," the automated attendant said.
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